Why good communication is so important in a crisis
If your communication channels are broken, inadequate or out of date, right now is the time to fix them up.
In a crisis you need to be able to reach your customers, stakeholders, supply chains and employees at speed and, often, out of hours.
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“My business is only small, so I don’t need marketing…right?” Wrong!
There is a strange misconception that the size of a business has something to do with whether marketing is important or not. The reality, however, is that every business needs a marketing plan - whether they are big, small or somewhere in the middle.
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What even is marketing?
Marketing isn’t easy to explain. But, in the first of our blogs, we’ve had a jolly good go…
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